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Open / CloseDavid Landsberry – CEO

david Landsberry

David Landsberry has nearly 30 years experience in media research and in developing robust, user-focused software and systems to support it.

He began his career in 1980 at Mediasearch in Sydney and a year later took a trainee computer operator role at Ekas Data Processing. Ekas processed, produced and dispatched Australian advertising monitoring and expenditure reports for television, newspapers, magazines, radio and co-operative advertising.

Over the next four years, David held various operational roles at Ekas and learned the basics of research, advertising, computing, operations and programming. It was also at Ekas that David met his future business partner, Ian James.

In 1985, Tart Research took over Ekas and David was appointed data processing manager of the enlarged group.

As PCs became more commonplace, David became increasingly interested in developing and marketing applications for PC-based platforms.He left Tart in 1987 and spent a number of months developing systems for several small businesses before joining Financial Network Services (FNS) as a business analyst. In this role David further developed his analytical and project management skills, acting as the conduit between the software development team and end-users while developing functional specifications, offering advice on design considerations and investigating solutions to technically-complex issues.

In 1989, David moved to AC Nielsen as a project manager, leading a team of developers on a variety of market research projects including retail audit, warehouse withdrawals, causal data services and neural networking techniques. David and his team quickly developed and launched a production system for AC Nielsen to process retail scanning data that supermarkets were beginning to collect and that Nielsen could offer to clients as a new method to track product sales. This system exploited the increasingly popular PC and larger capacity discs that were coming onto the market.

Soon after this success David put together a proposal for Nielsen to enter the advertising monitoring and expenditure measurement business. David, Ian James and former Channel Ten managing director Ian Gow came together to set up the AIM Data advertising monitoring and competitive measurement business. A PC-based system running on the latest Compaq servers and workstations, AIM Data provided a superior, more flexible and cost effective service than the market had previously seen. The service went live in January 1991 and eight months later sole competitor Tart Research’s rival product folded.

In January 1992, David and Ian opened Landsberry & James with a staff of two (one another) and two clients: AC Nielsen and AIM Data. Landsberry & James has since expanded dramatically, but its goals remain:

  • To develop and market packaged (but customisable) media software systems internationally;
  • To provide superior consultancy, project management and development services to the media industry on a project basis; and
  • To remain at the forefront of technology, develop innovative solutions and ensure that Landsberry & James software continues to outclass its competitors.

Open / CloseIan James – COO

Ian James has more than 20 years experience in research and developing marketing-leading software and analysis products for media sector clients.

After a diverse early career that spanned the merchant marines, teaching and driving a taxi, Ian joined Ekas Data Processing as a data processor in 1980. Ekas was a company that processed, produced and dispatched Australian advertising monitoring and expenditure reports for television, newspapers, magazines, radio and co-operative advertising. Ian was later promoted to analyst programmer in the software development team.

While at Ekas, Ian met his future business partner, David Landsberry.

In 1985, Ian took a year out to complete his degree in Applied Computing Science at the University of Technology, Sydney.

Ian joined insurance company GIO as a system programmer in 1986 and a year later moved to Wang Computers, initially in communications support but soon moving to systems engineer in the corporation’s research and development division.

Three years later, Ian moved to Data General, one of the first minicomputer firms, in a communications support role.

In 1990 he joined David Landsberry and former Channel Ten managing director Ian Gow in setting up AIM Data, where they launched a new product to allow AC Nielsen to enter the advertising monitoring and expenditure measurement business.

A PC-based system running on the latest Compaq servers and workstations, AIM Data provided a superior, more flexible and cost effective product than the market had previously seen. The service went live in January 1991, and eight months later sole competitor Tart Research’s rival offer folded.

In January 1992, David and Ian formed Landsberry & James with a staff of two (one another) and two clients: AC Nielsen and AIM Data. Landsberry & James has since expanded dramatically, but its goals remain:

  • To develop and market media software systems internationally;
  • To provide superior consultancy, project management and development services to the media industry; and
  • To remain at the forefront of technology, develop innovative solutions and ensure that Landsberry & James software continues to outclass its competitors.